marketing for managers


This Discussion Board Assignment has two parts – with two deadlines:
– Please share a Best Practices Marketing Example with your fellow students on the Discussion Board here. 
Identify a company that exemplifies marketing best practices and prepare a short paper about the company’s marketing strategy. Your paper should include the following:

A very brief overview of the company, the industry it is in, and the type of customers it is serving (such as B2B or B2C customers).

A short overview of the company’s marketing strategy and marketing channels based on research and by looking at the company’s digital channels (such as the website and social media channels).
Explain how the company excels in marketing and what other marketers can learn from this company.
Provide one recent specific marketing campaign that this company executed as an example that support the identified marketing best practice. The campaign example should not be older than 1 year.

Include a reference list with at least 5 sources that you used for your best practices research. This can be a combination of recent industry sources, such as marketing, business, and industry articles, and company sources, such as a company press release. The sources need to be specific to your best practices marketing example and cannot be generic marketing articles or books.

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