IT Implementation Case Analysis


Given Uber’s recent corporate turbulence and ongoing initiatives, provide a holistic situational analysis of the environment Uber is operating in (e.g., opportunities, threats, political factors, social factors,…).

How should Uber Elevate segment its potential customers? What pain point does Uber Elevate solve, and which segment is most lucrative?

What would be your plan to appeal to the needs of Uber’s target market?

At what point can Holden’s team predict that Uber Elevate will be profitable (based on estimated costs)?

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