ASU Independent Bookstores Discussion


First, please watch this short Social Capital video 
Social Capital Theory:
Then, read the case study about independent bookstores and their resurgence after being disrupted by Amazon: How Independent Bookstores Have Thrived in Spite of…

Initial Post

Write a post to the Discussion Board (at least 500 words), due Thursday April 6th. In your post, explain:
How did local bookstores reinvent themselves?
Describe the three Cs mentioned in the article. Relate these to concepts from the readings and lecture.
How did the work at the national level by the ABA (macro level) support individual bookstores’ local efforts (micro level action)?
Think back to the “30 elements of value” website (Links to an external site.) What values did the bookstores fulfill for their customers by implementing the three Cs?

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